LAHORE: A 40-second commercial featuring India’s Kareena Kapoor endorsing Olivia hair colour brand owned by Pakistan’s Maskatiya Industries seems to have stirred up a new controversy between the two countries.
The ad aired during the transmission of Pakistan Super League (PSL) was a frame to frame copy of an ad released in August 2016 by BBlunt Salon Secret, a brand owned by the Mumbai-based Godrej Group. The only thing different in the ad was the product, everything else was the same.
The Olivia brand has been endorsed in the past by bollywood celebrities like Bipasha Basu, Nargis Fakhri, Aditi Rao Hydari and Shruti Haasan, states the companies website, however, no mention was made of Kareena Kapoor.
On the other hand, Godrej Group in a statement to an Indian media outlet said that it does not has any business relationship with Maskatiya Industries and the ad was a direct case of plagiarism over which it would be taking appropriate action. According to sources the company has served a legal notice to Mastakia and ensured the removal of the commercial that garnered millions of views from Olivia’s Facebook and Youtube pages.