Master Motor to start assembling Italian Iveco trucks in Pakistan

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  • Iveco becomes first Italian automotive brand to be manufactured in Pakistan

KARACHI: Master Motor is starting this year the assembling of Iveco trucks, which is the first Italian automotive brand being manufactured in Pakistan.

This was announced by Master Motor Chief Executive Danial Malik while inaugurating their first state-of-the-art 5-S facility and showroom on Wednesday.

“Master Motor is committed to the well-being of Pakistan. We have been importing Iveco trucks but now we have decided to start its assembling from the middle of this year,” he added.

Danial said that Iveco vehicles and Foton and Fuso vehicles, already being sold in the country, are OGRA-complaint, adding that the company is starting production of Changan brand vehicles in Pakistan from next month.

“This joint venture between Master Motor and Changan Automobiles from China, set up with the initial investment of $100 million, would provide 10 thousand direct and indirect employment opportunities,” Danial said.

He said the company has already established 10 dealerships in major cities of Pakistan while this dealership was its first 5-S facility.

Meanwhile, Master Motor Managing Director Nadeem Malik said that the company has taken a step further in its pursuit towards providing quality products and services to the customers by inaugurating its first state-of-the-art 5S facility and showroom in SITE, Karachi.

He praised the efforts of his team on the occasion and assured of his commitment to the advancement of the automotive industry in Pakistan.

“This 5-S facility will serve our purpose of facilitating commercial and private customers while bringing industry and customers closer,” he concluded.

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