After nearly a century of success, Mahmood Group embarks on a retail dream

Group Director Jawad Khawaja is the reckoning force behind the fashion retail brand Beyond East

Nearly a century ago, Khawaja Muzaffar Mahmood set up his first leather tanning business. His son Khawaja Muhammad Masood along with his brother further expanded the leather tanning business and started a textile mill in Muzaffargarh, now well recognized as Mahmood Textile Mills. Since then, the company has evolved into Mahmood Group which is now a conglomerate and run as a family business with a global presence in more than 70 countries. The group’s diverse businesses include leather tanning, textiles, food, and real estate.

Although since its inception, the company grew massively in both; textile and leather, its operations were seriously affected during Bhutto’s era of nationalization. Like many other large businesses, Mahmood Group also lost their factories to nationalization and in those uncertain times, Khawaja Masood’s timely decision to shift the focus to farming reduced significant damages to the business. He invested in agriculture and started growing cotton, a product that he was familiar with and also yielded great results. Once the situation with nationalization improved in 1970s, Mahmood Group took back the position off their factories. Then, under the leadership of Khawaja Masood, the company repositioned its business model and transitioned from merely growing cotton to producing yarn and weaving fabric and this timely strategic move helped with the growth of the company, even in changing political and economic environment.

“Today, Mahmood Group has 12 diversified companies under its umbrella with over $800 million annual turnover as of 2020. Apart from producing fabrics, we have a fully equipped stitching unit called ‘Multan Fabrics’, and a woven stitching unit called MG Apparel and we remain the largest leather exporter in Pakistan. In real estate, we have a joint venture with the hotel and hospitality giant, Avari group. In the education sector, we have a joint venture with City College Multan” explains Jawad Khawaja, the director.

Moving forward, Mr. Jawad Khawaja unveiled ambitious business plans for the group and embarked into retail fashion industry by launching Beyond East, which focuses on western and fusion wear.

 

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