For generations, Pakistan has been known as a “Chai Nation.”
From government offices to roadside dhabas, from elite drawing rooms to small-town tea stalls — chai has shaped our habits, conversations, and economy alike. But things are changing.
A new drink — and a new mindset — is brewing. This episode of Profit explores how coffee is quietly taking over Pakistan’s urban culture, signaling a major social, economic, and lifestyle transformation.
We trace this journey from colonial tea traditions to the modern café boom — uncovering how today’s freelancers, remote workers, and digital creators are replacing chai with coffee as their daily fuel.
Will coffee truly replace chai — or will both coexist as symbols of two different Pakistans: one rooted in tradition, and the other driven by modern ambition?
