The next phase of the milk wars
Engro Foods and Nestlé Pakistan have been engaged for years in a stiff competition for a share of the Pakistani consumer’s wallet, but the hard part is yet to come
Why are advertisers in Pakistan experimenting with influencer marketing?
With influencer marketing, primarily through Instagram, capturing a significant portion of online advertising spending in Pakistan, Profit takes a peak behind the curtain
The legend of Inam Akbar and the truth behind his Midas touch
The story of how one man turned an entire country’s news media industry into his personal playing ground.
Telenor Pakistan shortlists three creative agencies
Two affiliates of Publicis have made the shortlist and are up against a WPP creative agency which is the incumbent
Survive or Thrive – how CPG companies adapted to C19 lockdown
After the C19 lockdown went into place across Pakistan - including KLI - businesses that depended on brick & mortar locations as a footfall and revenue source had to make a decision - adapt or die? Profit spoke to seven leaders in the CPG space to understand what they did to survive or thrive.
Packages Ltd awards $1.5m media account to Brainchild Communications Pakistan
This will be the first time the Pakistani multinational packaging company will work with a media agency with ties to the Publicis Groupe
State Life Insurance endorses education for boys, marriage for girls
State Life Insurance, a government-owned life insurance company that is the largest insurance provider nationally, has employed all cultural stereotypes in an advertisement for...
The law of unintended consequences: when GDPR increased Google’s market concentration
The digital privacy legislation that was meant to afford user protections in the digital sphere is believed to have played a central role in growing the monopolistic hold of Google on the advertising ecosystem, argues a new paper from Geradin Partners
Asia Pacific app publishers lost $945m in first quarter of 2020 due to app install fraud
AppsFlyer – a California based SaaS mobile marketing analytics and attribution platform – has concluded that the Asia Pacific (APAC) region is...
Google cost per click falls 22pc in 2nd quarter of 2020: reports
SINGAPORE: Advertisers and media agencies that continued spending money on paid digital advertising did so with the lowest costs of media recorded...
Demand for volume makes Southeast Asia susceptible to ad fraud: AppsFlyer
Due to its high mobile penetration rate, improvements to connectivity quality, and expansion of e-payment methods vis-a-vis a booming Fintech industry, the...
Only 37pc of eCommerce professionals optimise product detail pages: GroupM
On an eCommerce site, the product detail page (PDP) drives conversion, with GroupM research laying out important changes to the value of...
74pc of digital video ad spending in APAC is through mobile: PubMatic
Compared to the rest of the world, the Asia Pacific (APAC) region commands the lead with 74 percent of all video spending...
Consumers are looking for reassurance from brands: Kantar study
Shoppers in Pakistan are more price-sensitive than before and are increasingly moving towards online shopping. This finding is part of the first...
Bytedance names Shuttlerock creative partner for TikTok
In an effort to help brand marketers produce high-quality video ads for the TikTok audience, Bytedance has named Shuttlerock as an official...