How does GroupM plan to solve its talent retention challenges?
A culture that values acquisition over retention, across all industries, eventually translates to weak initiatives towards its human capital as well
Thinking outside the wrapper: How local brands like Candi can compete with Lotus
The local versions at times taste pretty much the same as their expensive, imported, counterparts. So why aren’t they creating ripples?
How on earth are Sarya manufacturers consistently coming up with great ads? And why all of a sudden now?
The latest DVC from Amreli attempts to create an emotional connection between strength of character and the reliability of its product
How a 30 year old became a media tycoon
Deep into the winding, messy streets of a Lahore township, on one end of a broken road stands a building five stories...
Why content is king for Propergaanda
When one thinks about hard hitting topics such as social issues and politics, one does not imagine a huge Gaanda aka a...
Is OLX feeling hot under the collar?
It’s an exciting time to be in Pakistan. We are seeing it in the numbers, in the growth we are getting, and...
Can ‘Bothie’ do for Nokia what ‘Selfie Expert’ did for Oppo?
With the tagline ‘Be less Selfie, be more Bothie’, Nokia launched its new line of smartphones with Nokia 8 last month. The...
CarFirst: Reinventing the used car trade through technology and infrastructure creation
With online traction gaining strength in almost every segment of the economy, the buying as well as selling of cars have also...
Growing bigger and bigger
One day at school in the early 2000s we were ushered to the library hall for ‘TV time’. Most students assumed it...
“Newspapers are in trouble, Journalism is not”
Chapel Hill/Austin/Karachi
When digital disruption hit newspaper businesses in the United States, most publications rushed to launch their Internet versions, some even tried...
Bramerz-The unique story of losing satisfied customers and then fighting back
The digital ad spend of Pakistan is almost $15 to $20 million at present and it is expected to grow by at...
Marketing Pakistan
Marketing Association of Pakistan (MAP) will hold the Sixth Marketing Conference in Lahore on 13th-14th March, under the title of MARCON ’17,...
Raiding the sports league market
Since independence, Kabaddi is the only game that has kept Pakistan in the top ranks of the international ecosystem of sports. And...
Too little, too late
Classified ads were providing a fairly substantial and a steadily growing revenue stream to Pakistan's two leading newspapers, Jang and Dawn. Other...