How a 30 year old became a media tycoon
Deep into the winding, messy streets of a Lahore township, on one end of a broken road stands a building five stories...
Active social media users in Pakistan grow by 5.7%: Report
As of January 2019, the total number of active social media users was recorded at 37 million and active social media users as a percentage of the population were 18%
Is OLX feeling hot under the collar?
It’s an exciting time to be in Pakistan. We are seeing it in the numbers, in the growth we are getting, and...
Thinking outside the wrapper: How local brands like Candi can compete with Lotus
The local versions at times taste pretty much the same as their expensive, imported, counterparts. So why aren’t they creating ripples?
Covid-19: Pakistani advertisers expected to cut spending on ATL, BTL, digital mediums by $55m in FY21
KARACHI: Ever since the world went into lockdown to flatten the curve, National Aeronautics and Space Administration (NASA) satellites noted that the...
Bramerz-The unique story of losing satisfied customers and then fighting back
The digital ad spend of Pakistan is almost $15 to $20 million at present and it is expected to grow by at...
Cinema owners eye expansion in tier two cities as Hyderabad gets its first multiplex
Hyderabad
Heading to Hyderabad on a Tuesday morning, a group of Karachi-based journalists and bloggers enjoys a friendly banter about what they perceived...
Mangobaaz
In November 2014, two youngsters based in San Francisco decided to quit their startup jobs and return to their homeland to start...
Did Bollywood revive Lollywood?
Without Dabang, producing Manto would have been impossible.
It is by now cliché among Pakistan’s artistic community to suggest that the revival of Pakistani cinema owes...
How does GroupM plan to solve its talent retention challenges?
A culture that values acquisition over retention, across all industries, eventually translates to weak initiatives towards its human capital as well
How on earth are Sarya manufacturers consistently coming up with great ads? And why all of a sudden now?
The latest DVC from Amreli attempts to create an emotional connection between strength of character and the reliability of its product
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Financial Correspondents/ Analysts
Why content is king for Propergaanda
When one thinks about hard hitting topics such as social issues and politics, one does not imagine a huge Gaanda aka a...
Too little, too late
Classified ads were providing a fairly substantial and a steadily growing revenue stream to Pakistan's two leading newspapers, Jang and Dawn. Other...
Raiding the sports league market
Since independence, Kabaddi is the only game that has kept Pakistan in the top ranks of the international ecosystem of sports. And...