Why your LUMS and IBA degrees will not land you a job
Consider the following thought experiment: what would it take for a company to replace Google as the default search engine to the...
Tania Aidrus’s big bet on creating a Digital Pakistan
It started, as things often do in Pakistan, with a WhatsApp forward. On Thursday, December 5, a group of Pakistanis living in...
Can a MiniSo franchise make you a millionaire overnight?
Ask the scholars that spend decades obsessing over Japanese aesthetics and they will tell you tales of loft ideals and an ideology...
Two new venture capital funds target Pakistani startups. Is there enough deal flow?
If you are an entrepreneur or startup investor in Pakistan, the odds are very high that you have met Kalsoom Lakhani. She...
This EdTech startup wants to change the way Pakistani children learn mathematics
Ask any primary or lower secondary school student about the most difficult subject they have to study and, more often than not,...
How a 30 year old became a media tycoon
Deep into the winding, messy streets of a Lahore township, on one end of a broken road stands a building five stories...
Is Ernst & Young about to exit Pakistan?
Ernst & Young, the global accounting and professional services firm that goes by its brand name EY, is re-evaluating its relationship with...
Jazz failed to build Veon into the WeChat of Pakistan. That’s why it will succeed
CEO Aamir Ibrahim’s willingness to abandon his failures and invest in his successes suggests a strong path forward for the company
Amazon does not have a Pakistan presence. These Pakistani entrepreneurs are selling on it anyway
The global e-commerce giant has ignored Pakistan, but many enterprising individuals and companies have found ways to use the platform to their advantage by getting around the legal hurdles
Two startups willing to bet that more Pakistanis will buy their groceries online
Hum Mart and Mandi Express have both set up online stores that serve the Karachi market, but both are going about their business in a very different way
Social impact or pursuit of profit? Some entrepreneurs pick both
The stories of four entrepreneurs who are making a social impact through their commercially thriving endeavours
How to fix the Pakistani economy
Profit speaks to five of the nation’s top experts on what the government should do in order to get the economy humming again
Is the mini-budget a ruse?
Measures announced in the mini-budget, the confusing stance regarding approaching the IMF could weigh heavily on the government's ability to tackle the issues threatening the economy
The next phase of the milk wars
Engro Foods and Nestlé Pakistan have been engaged for years in a stiff competition for a share of the Pakistani consumer’s wallet, but the hard part is yet to come
After Careem and Uber, will the next boost to Pakistan’s ride hailing market come from a women-only service?
Both Paxi and Safr want to create a safe environment for women using this mode of transportation, but it is unclear if both management teams will be able to create businesses that can scale