Gojek launches digital out-of-home advertising solution GoScreen
The courier and motorcycle ride-hailing services turned super app company has launched a digital programmatic out-of-home advertising solution
Take your love to Paris with Shell Pakistan
Are you waiting to surprise your significant other with a vacation but short on budget? How about taking him/her to Paris, the...
Maxus loses four media accounts to IG Square
IG Square has won the media remit for Stylo (Pvt.) Limited, United Industries Ltd, MG JW Automobile Pakistan, Mitchell's Fruit Farms Limited,...
Despite losing constantly, Lahore Qalandars is gunning to be ‘the’ Pakistani brand, if the PCB will let it
The Rana brothers are hoping to turn Lahore Qalandars into the Pakistani Manchester United and a symbol of the country. But LQ’s often brilliant marketing is dogged by its horrific performance in the field.
Ad frauds cost Japan advertisers $38.5m in 1st half of 2020: Spider Labs
SINGAPORE: During the peak of the Covid-19 lockdowns in Japan, during April and May 2020, ad fraud activity slowed down according to...
Foodpanda Pakistan shortlists three agencies for media strategy development
The mobile food delivery marketplace will select the winning media agency on Monday
JOYY Inc’s TikTok like app in Pakistan aims to capture $100m digital advertising market
ISLAMABAD: JOYY Inc, a leading global video-based social media platform, is looking to expand into the Pakistan market after a surge in...
Medialogic and PEMRA go head to head in LHC over forensic audit
The mystery behind Pakistan’s abysmal ranking in the ease of doing business index continues
BBDO Pakistan ranked among top five agencies in Asia
In a first, the services of BBDO Pakistan have been recognised at the Cannes Lions Global Creativity Index. Ranked among the top...
Mindshare wins media mandate for Airlift
Following an intense pitch process that commenced in August 2021, Mindshare Pakistan has been entrusted as the lead Media Buying agency for...
Media buying is the least important strategic capability for CMOs: Gartner survey
SINGAPORE: Only 12 per cent of Chief Marketing Officers (CMOs) cited media buying and placement as a vital strategic capability, making it...
Is Bol TV guilty or only a victim of media politics?
KARACHI: In three separate lawsuits filed with the Sindh High Court, Labaik Pvt Limited is being sued for a collective $16 million...
Hyundai Pakistan’s Kashmir day saga
The overlords of the internet bore down on Hyundai and the consequences were not pretty
DoubleVerify expands to India
The global advertising technology company is going after the measurement, data, and analytics component of India's growing digital advertising market
TikTok won because it hacked Instagram: Gary Vaynerchuk
The outspoken media futurist spoke at Advertising Week 2020 on the factors, variables, and foundations behind the meteoritic rise of the short-form video-sharing social networking service