Editor’s Note: An all-or-nothing bet

Those that the gods want to destroy, they first make promising. And promising is what Warid was when it entered the Pakistani telecom market. The sheer swashbuckling bravado that the UAE-based operator showed was enough to make older operators sweat. In fact, in the initial advertising, it went about saying that all telecom users, not … Continue reading Editor’s Note: An all-or-nothing bet