National Tourism Coordination Board (NTCB) Chairman Sayed Zulfikar Abbas Bukhari on Wednesday performed the groundbreaking of a five-star hotel in Chitral to ensure provision of quality accommodation and dining facilities to visitors.
Addressing the groundbreaking ceremony, he said the facility was being set up in collaboration with private sector, adding that concerted efforts were being made to encourage private sector invest in the promotion of the tourism sector.
The 80-bedded hotel, having two restaurants and a hall with 500-person sitting capacity, is being constructed by overseas Pakistani Anwar Aman, who announced to invest around Rs5 billion in the tourism sector in Pakistan.
Zulfikar Bukhari, who also holds the portfolio of Prime Minister’s Special Assistant on Overseas Pakistanis and Human Resource Development, extended his gratitude to the Pakistani diaspora for contributing in the national development.
He said that his government had a comprehensive plan to promote the country as a customized brand across the globe.
The NTCB chairman said the Pakistan Tourism Development Corporation (PTDC), the premier tourism body, was gearing up to launch all the initiatives that were delayed due to the closure of sector in the wake of coronavirus.
The PTDC, he said, had developed ‘Brand Pakistan’ with the help of international experts and would launch it soon to introduce the country as a tourism brand across the world.
Brand Pakistan had three main components, including brand identity development, musical score creation and interactive e-portal, he added.
He said an exclusive e-portal would soon be launched to provide a world class exposure to Pakistan’s tourist attractions through one click. “The portal will consist of a user-friendly interface to interact with the prospective tourists and provide them online connectivity to view Pakistan’s tourist sites through virtual galleries, videos and documentaries, and avail the various available services.”
Zulfikar Bukhari said the government had formulated National Tourism Strategy (2020-2030), which was in a launching process.
It was meant to develop a harmonized framework for the tourism sector, after taking all the stakeholders on board. It would focus on four key areas, including good governance, tourism demand and supply, jobs creation and enabling growth.
He said the country was also preparing to host the ‘World Tourism Forum’ next year to showcase the country’s tourism potential, attract investment and build Pakistan into an international brand. “The participation of over 1,000 foreign visitors, including investors, companies, tourists and holiday makers is expected.”
Pakistan has immense potential to make stellar achievements in economic, educational, manufacturing, industrial, agricultural, commercial, tourism and medical sectors. In order to attain self-sufficiency, growth, development and to make the majority of it’s citizens truly egalitarian, educated, responsible and aware persons, the need of the hour is political stability, unity , integrity and co-alescing for a common cause : progress & development of Pakistan. Infighting, narrow, vested interests, religious bigotry, under-education, ovet-militarisation are all the stumbling blocks on the path to success and progress. An appeal though is don’t display your petty political differences, acrimony, hate, slander , disunity and disdain , which are strengthening your arch-enemy : the rss- bjp rulers and their Zionist cohorts at the u.s and Israel. Pray the almighty Allah that Fraternal nation Pakistan achieve all success, peace, prosperity, growth, development to all Pakistanis.let it express solidarity and suport for achieving Independent Palestine and to free the world from the evil clutches of the parochial Zionist conspirators.
I need more information on this please