EFU Life wins ‘Best Digital Innovation of 2018’

KARACHI: EFU Life Assurance Limited, Pakistan’s leading life insurance company was recognised at Pakistan Digi Awards in the category of “Best Digital Innovation of 2018” for its mobile app that facilitates sales agents.

On behalf of EFU Life, the award was received by the Chief Operations Officer and Executive Director, Zain Ibrahim, Head of Technology Ashfaque Ahmed, and Senior Manager Innovation Ahmar Hasan. This award winning mobile app empowers sales agents to provide real-time policy information, helps with policy document collection, prompts renewal notifications, and facilitates electronic premium payments from debit and credit cards of customers on the go.

The Digi Awards is a distinctive award that recognises the efforts in the digital community for creating a significant impact on businesses and the lives of individuals with innovative ideas and imaginative works.