FRANKFURT: Global buyers especially US and Europeans are taking keen interest in eco-friendly Pakistan’s textile industry which became evident in the Heimtextil 2020, the largest global exhibition of home textile products, being held in Frankfurt from January 7-10.
The buyers especially from the US and Europe, especially the large retail chains, expressed keen interest in Pakistan’s eco-friendly textile products. The textile industry of Pakistan was cited as an example of protecting the environment at the exhibition.
Head of the United Nations Office for Cooperation Lucie Brigham lauded steps taken by Pakistan’s textile industry, particularly the denim manufacturers, for turning their processes more environment-friendly.
She held that the textile industry played a vital role in achieving the Sustainable Development Goals (SDGs) set by the United Nations. Pakistan’s textile industry had to make its products and processes environment-friendly to improve the country’s overall competitiveness, she said and expressed pleasure that Pakistan’s industry was rapidly moving towards eco-friendly practices.
She called for strengthening synergy between the government and the industry in order to enhance the sustainability of Pakistan’s textile sector. She emphasised that the UN was providing complete support to its member states, including Pakistan, in lifting capacity.
Talking to the media, Messe Frankfurt Textiles and Textile Technologies Vice President Olaf Schmidt said meeting environmental protection requirements was one of the most important challenges faced by the textile industry at present.
He dubbed the country’s textile sector progressive and a rapidly growing industry. At the event, representatives of Pakistani export firms highlighted that competition in the global market was becoming easier for the companies producing eco-friendly products as they received good prices.
