At-Tahur launches Prema Natural Spring Water brand

At-Tahur Limited has launched “Prema Natural Spring Water”, marking the company’s entry into the premium natural spring water segment, according to a material information notice submitted to the Pakistan Stock Exchange (PSX) on Tuesday.

The company said the new product launch was part of its broader diversification and product portfolio expansion strategy.

At-Tahur stated that the introduction of the water brand was aimed at strengthening its position in the beverage market while expanding its range of health-focused consumer products.

The company added that the launch reflected its commitment to offering high-quality and healthy beverage options to consumers.

At-Tahur Limited is a public limited company incorporated on 16 March 2007 under the Companies Ordinance, 1984 (Now Companies Act, 2017). The principal activity of the company is to run a dairy farm for the production and processing of milk and dairy products.