Motorola is making a comeback in the local mobile industry through the launch of its new trademark “Lenovo Moto”, reported a national daily.It is targeting the high-end smartphone market this time.
Lenovo, a Chinese multinational company, acquired Motorola about two years ago. In these two years, the brand has disappeared in the new mobile phones category from local markets.
The high-end phone, launched in Karachi on Friday, was initially introduced in the US in August 2016, followed by Dubai and Saudi Arabia in November 2016 and Egypt in January 2017.
The US-based company is believed to have revolutionised the smartphone industry with innovation which remained stagnant for the last decade or so. Lenovo General Manager Middle East for Smartphones, Sharay Shams at a ceremony to celebrate the relaunch of its phones in Pakistan said that there has been minimal innovation in the smartphone industry since the launch of iPhone in 2007. The brands have since then been introducing new phones with minimal changes like smartphones with larger screens, higher storage and RAM capacities, higher megapixels in built-in cameras, etc.
His company, he claimed, “has innovated Mods (attachable external gadgets), which has transformed the smartphones into what you want to make it and when.”
The attachment of Mods (one at a time), for example, converts the smartphone into a projector to deliver a powerpoint presentation, run videos or show photograph on a wide wall-turned-screen.In addition, the Mods can convert the smartphone into a professional camera with which to shoot raw photograph or movies to be edited later on for quality and sound.
“The company will introduce 12 Mods this year, which will remain compatible with the phones to be introduced by the company over the next three years,” Shams said.
Magnets on backsides of the two gadgets – Mod and phone – make them one and for this there is no need to shut down and restart the phone. LG is reported to have introduced a similar gadget earlier but it failed to kick off.
Shams further said that the company will introduce a series of smartphones for all consumer segments in Pakistan. Company phones, under the brand name of Lenovo, were already available for all the segments, he said.
