LAHORE: Khaadi, Pakistan’s premier fashion retail brand, won the prestigious ‘Retail Brand of the Year Award’ at this year’s HUM STYLE AWARDS 2018 the other day. The Hum awards were held with pomp and pageantry at Karachi’s Expo Centre the other day.
Khaadi, was selected on the basis of its contribution towards establishing a strong foothold in terms of retail expansion and experience. Khaadi was recognized last year for ‘Outstanding Achievement in Brand Development’ category at the same awards last year.
Khaadi’s Chief Marketing Officer Muhammad Usman received the award on behalf of the company and dedicated the award to “… Pakistan and our customers. None of this would be possible without them.” He added, “Khaadi’s ‘Dream Team is fantastic’ whose passion and commitment have taken it from a 400 square foot corner store in Zamzama to the 400,000 square feet in 72 stores across Pakistan, the UK and the GCC. Thank you Pakistan, thank you Hum Style Awards.”
Khaadi is Pakistan’s premier fast fashion and lifestyle brand. It currently operates in 72 stores, across Pakistan, the UK and the GCC. The brand offers a wide range of products in the unstitched, ready-to-wear, men, kids and home-textiles categories.