The average Pakistani will somewhat raise their eyebrows if you mention Iraq (blame the world news), but at the very least, they will know that it is a country with a Muslim-Arab majority, that it was invaded by the United States and that it is somewhere in the Middle East. But we can bet the average Pakistani cannot find the Democratic Republic of Congo on the map, or know, for instance, that it is a francophone country, or even have heard of it in the past.
Both of these countries are important, however, and it might be worth brushing up on some basic geography because Lucky Cement has its eyes set on global expansion, and it is starting with these two countries. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
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