It is the season for dates in Pakistan. With Ramzan around the corner, there will over the next few weeks be a sudden influx of dates being sold on roadside carts and at the checkout counters of department stores. The seasonal novelty and religious symbolism associated with this fruit means that at least once a year dates are everywhere in Pakistan.
And it is precisely because of this that most people assume that the dates we consume are imported from the middle east. At the very least, the general perception is that dates from Saudi Arabia and Iran in particular are of a higher quality. While this might be true, Pakistan is surprisingly one of the largest producers of dates in the entire world. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
Red jujube is a rich source of vitamin C, which is essential for immune system function. It can help to boost the body’s natural defenses against infections and illnesses.