Fear of cheap Chinese EVs spurs automaker dash for affordable cars

The rise of inexpensive Chinese electric vehicles has upped the pressure on legacy automakers who have turned to suppliers, from battery materials makers to chipmakers, to squeeze out costs and develop affordable EVs quicker than previously planned.

“Automakers are really now only turning to affordable vehicles, knowing they’ve got to or they will lose out to Chinese manufacturers,” said Andy Palmer, chairman of UK startup Brill Power, which has developed hardware and software to boost EV battery management system performance.

Fears of slowing demand because EVs are expensive has increased urgency to reduce costs.

That urgency can be seen everywhere. Renault (RENA.PA) said last month it plans 40% cost reductions for its EVs to reach price parity with fossil-fuel models.

Volkswagen (VOWG_p.DE) and Tesla (TSLA.O) are developing 25,000-euro EVs.

Vincent Pluvinage, CEO of Palo Alto, California-based OneD Battery Sciences, said that on his recent visits with European automaker customers, every meeting started with the same refrain: “‘Reducing costs is now more important than anything else.'”

This can reduce EV battery weight by 20% for the same range, Pluvinage said. General Motors (GM.N) is a OneD investor and customer.

OneD has developed a manufacturing process on relatively inexpensive machinery used in the solar panel industry, as Pluvinage said automakers dislike complex, costly new processes. OneD’s first test plant will open early next year.

Hodenhagen, Germany-based Veekim has developed an EV motor with magnets using a form of ferrite, or iron powder, instead of rare earths, which five automakers and suppliers are testing for affordable EV projects.

Legacy automakers want to cut rare earths use because China dominates mining and processing. Veekim CEO Peter Siegle said using cheaper ferrite and low-cost processes – including 3D-printed copper wiring – can cut an EV motor’s price by 20%. Motors can cost more than 500 euros.

‘ALL ABOUT THE COST’

It is not just startups seeking EV cost reductions.

Chip maker NXP (NXPI.O) is working with automakers to reduce the amount of electronic control units – or mini-computers – in EVs, which can number between 200 and 300, said Allan McAuslin, director of vehicle control and electrification.

Siemens (SIEGn.DE) has developed software simulation called digital twins to halve expensive EV development time.

European automakers are reacting to the arrival of lower-cost EVs from China, whose makers are planning even cheaper models.

BYD’s (002594.SZ) Dolphin hatchback, for instance, starts in the UK at 26,000 pounds ($33,000), nearly 30% below the starting price for the VW ID.3 hatchback.

But U.S. automakers, somewhat protected from Chinese EV imports by subsidies in the Inflation Reduction Act, also seek more affordable EVs.

GM said it has saved billions partly by developing a more inexpensive battery pack with LFP batteries for its revamped Bolt EV, which will launch in 2025, two years earlier than planned.

Ford (F.N) said it will cut costs partly through a 50% increase in “in-sourcing” of parts like batteries and inverters.

Premium automakers want lower costs for EVs, too.

Michigan-based Our Next Energy (ONE) is developing an “Ares” battery pack with cheaper LFP technology that should give automakers the same electric driving range for half the price and a “Gemini” pack for customers including BMW (BMWG.DE) that offers extended range and should cost $75/kWh compared with an average today of $130/kWh, CEO Mujeeb Ijaz said.

Suppliers said automakers particularly like less expensive parts that also reduce production costs.

San Carlos, California-based CelLink has developed a laminate sheet to replace wire harnesses – labor-intensive to make and install – that can be installed by robots.

CelLink raised $250 million from investors last year and in May announced a $362 million U.S. government loan for its Texas factory.

Since opening that plant, said CEO Kevin Coakley, “We’ve gotten some form of a purchase order from basically every major automaker that’s come through there.”

Israeli startup Addionics has developed porous, three-dimensional copper and aluminium electrode battery materials that look like sheer silk scarves when held up to the light and use far less material – including 60% less copper.

Those electrodes provide faster charging and boost EV range by 30%, CEO Moshiel Biton said. But automakers are more interested in projected savings of up to $7.50 per kWh.

“What we hear from carmakers today is, ‘We don’t need longer range, we want lower costs,'” Biton said.