OpinionUnlocking creativity that resonates with Pakistan audiences in the time of corona
May 30, 2021

Mubah Shehroze Khan is a Senior Research Executive at Kantar in Pakistan and is truly passionate about how brands can create advertising that works and breaks through the clutter, and ultimately leaves a lasting impression in the minds of Pakistani consumers. She can be reached on [email protected]
Opinion
OpinionKantar research has shown Pakistani audiences want to see certain themes in their adverts. Here are some of the takeaways