LAHORE: South Asian Association for Regional Cooperation (SAARC) Chamber of Commerce and Industry will organise two-day international communication workshop from October 30 in Lahore.
SAARC Chamber Pak chapter Vice President and United Business Group Chairman Iftikhar Ali Malik told media that the theme of the workshop would be “Strategies and mechanism to optimise the external communication of the SAARC Chamber” in Pakistan.
Unfolding the salient features of the workshop, he said that 18 foreign delegates from SAARC member countries including India, Sri Lanka, Nepal, Bhutan, Maldives, Bangladesh, Afghanistan and Pakistan will attend the moot and share their expertise to devise the viable strategy to strengthen relations among the member states.
Explaining the objectives of the workshop, he said that participants will learn the basic rules of successful communication, develop a content strategy to optimise SCCI’s communication efforts, understand the challenges being confronted besides evolving planning to highlight the importance of national federations for the success of the regional body.
He said that participants will also develop a core strategy statement and message for SCCI and define the target audience and identify suitable channels for effective communication to achieve targets.
He said that ways and means will also be thrashed out to work out a mechanism for the maximum proper utilisation of external communication regarding the SCCI program and initiatives on the regional and country level in best possible manners.
He said participants will also make up a concept (objective, agenda) for the media conference with Pakistani journalists on a concluding day.
Iftikhar Ali Malik said that Punjab University Senior Faculty Member of Institute of Communication Studies Dr Waqar Ch will represent Pakistan and present a research paper on this occasion while SCCI Islamabad Executive Director Hina Saeed and FNF New Delhi Regional Director Dr Ronald Meinardus will be the moderators.
