KARACHI: Haroon Oil (HOL) has entered into a strategic partnership with Gulf Oil Middle East Ltd (GOMEL), which will see it market the entire range of the latter’s automotive and industrial lubricants in Pakistan.
According to a report in Dawn, HOL will act as the distributor of GOMEL in Pakistan and its CEO Satyabrata Das expressed pride at reaching a partnership with Haroon Oils Ltd.
Das said the Gulf brand was presently amongst the fastest growing lubricant brands globally. He said their partnership with HOL will assist it in reinforcing their distribution network which is a key driver of growth in the lubricant industry.
He added, “We work closely with our customers in all business segments to ensure maximum benefit through our differentiated products and services.”
Mr Das shared the company’s products with their latest technology and superior quality helped in achieving better customer satisfaction.
Also, Mr Das said “With our proven strength and success in key segments of commercial vehicles, motorcycles and passenger cars we offer a comprehensive product portfolio for our channel partners. Our long heritage in motor sports and association with iconic brands like Manchester United, Tag Heuer, gives us further competitive advantage.”
Speaking on the occasion, Chairperson Haroon Oils Ltd, Amber Haroon Saigol said, “It gives us immense pleasure to once again be associated with Gulf Oil International for the distribution of Gulf-branded lubricants in Pakistan.
“The business partnership is expected to yield long-term mutually beneficial results for both the entities and our customers backed up by the enduring legacy of our excellent product quality and customer service,” she added.