Coca-Cola appoints Fahad Ashraf as GM for Pakistan, Afghanistan

The Coca-Cola Export Corporation (Pakistan) has announced a new leadership appointment with Fahad Ashraf taking over as the new General Manager for Pakistan and Afghanistan region, effective from October 2019.

Fahad Ashraf has replaced Rizwan U Khan, who retired from his current position after having served the company for 20 years in different roles.

In this period, he succeeded in putting Pakistan on the global map as one of the critical markets for the future, growing the business as well as the organisation.

His successor, Fahad Ashraf joins the company from Reckitt Benckiser where he spent most of his career in various local and global marketing roles in Pakistan, UAE, South Africa & CHQ in the UK, before taking on his recent assignment as Chief Executive and GM Health for Pakistan & Afghanistan region.

“Fahad Ashraf will play a critical role in ramping up the organisation and business in Pakistan and Afghanistan for the future,” stated The Coca-Cola Company Middle East & North Africa President Murat Ozgel.

Fahad holds an MBA in marketing from the Institute of Business Administration (IBA), Karachi.