Supernet Ltd, the Islamabad-headquartered ICT and connectivity services provider listed on the Pakistan Stock Exchange’s GEM Board, has told investors it is rebranding itself as “Supernet Global” as it sets its sights beyond Pakistan and into higher-growth regional markets.
In a material information notice submitted to the PSX dated 31 December 2025, the company said its board had approved the strategic rebranding initiative to reflect an intention to “selectively expand into high-growth international digital markets”. The company pointed explicitly to the Middle East, Africa and Central Asia as target regions, positioning the move as a way to export “Pakistan-origin digital, ICT and managed service expertise” to overseas customers.
The most concrete detail, however, is the geographic anchor: Dubai. Supernet told the exchange that Dubai would serve as its “first regional hub”, leveraging its UAE-based subsidiary Phoenix Global FZE, which it said has been operational since 2018. Under the proposed model, the customer-facing and commercial expansion would be pushed out from Dubai, while “technical delivery, engineering and managed services functions” remain anchored in Pakistan. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
