JazzCash launches retail Treasury Bills access through app in push to widen investment base

Pakistan’s digital finance landscape expanded further on Tuesday as JazzCash and Mobilink Bank introduced Government Treasury Bills (T-Bills) through the JazzCash app, allowing users to invest in sovereign debt instruments directly from their smartphones starting at Rs5,000.

The initiative, launched in coordination with the Ministry of Finance and the State Bank of Pakistan, marks one of the country’s largest attempts to bring retail investors into formal fixed-income markets through a digital platform.

Until now, access to government securities in Pakistan has largely remained concentrated among banks, institutional investors and brokerage channels. Under the new arrangement, eligible JazzCash users with verified accounts and an active Mobilink Bank deposit account will be able to invest in three-month Treasury Bills through the app.

The launch comes as policymakers attempt to broaden participation in formal financial markets and mobilise domestic savings at a time when Pakistan continues to rely heavily on bank deposits and institutional financing.

According to the company, JazzCash currently serves a registered base of 60 million customers and processed Rs16.8 trillion in gross transaction value in the year ended March 2026. The company said it aims to reach one million active investors through the product over time.

The rollout also coincides with growing retail participation in investment products. Company officials cited recent growth in market activity, noting that investor participation has expanded, particularly among younger users entering formal investment channels.

Speaking at the launch event in Islamabad, Kaan Terzioglu, chief executive of VEON, said digital financial services could play a wider role beyond payments by expanding access to investment and wealth-building tools.

Finance Minister Muhammad Aurangzeb said the initiative aligns with the government’s broader objective of building a more inclusive digital economy and increasing citizen participation in regulated financial assets beyond conventional savings products.

JazzCash Chief Executive Murtaza Ali said the launch reflects a shift from transactional services toward broader financial inclusion by enabling customers to access government-backed investment products through an existing digital platform.

Mobilink Bank will act as the regulated custodian and trustee for the offering. Company officials said plans are already under consideration to expand access to Treasury Bills with longer maturities.

The move positions digital wallets as an emerging distribution channel for government securities and could test whether low-entry investment products can materially expand Pakistan’s retail investor base beyond traditional financial institutions.