The two lives of Shezan
How one of Pakistan’s oldest food companies survived boycotts, brand confusion, taxation shocks and its worst year on record
Jun 22, 2026
Zain Naeem
Zain is a business journalist at Profit, and can be reached at [email protected]
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Published Work(171 articles)
HeadlinesConstruction and real estate sectors get a lifeline in the proposed budget
Both sectors have been suffering in recent years and the new proposals could reverse the downturn
Jun 12, 2026
The Federal Budget 2026-27 proposed relief for salaried class, however, it seems to have missed the mark
The salaried class paid Rs 550 billion last year and it seems like the much awaited relief has been kicked down the road
Jun 12, 2026
How can you make your money work for you? A beginner’s guide to long term investing
VPS, Mutual funds and stock market. What are all these terms and how do they help planning for the future?
Jun 8, 2026
The long bet on milk placed by At-Tahur Ltd
The company behind Prema feels that the dairy industry can become a cash cow over time.
Jun 2, 2026
FeaturedDo lenders get the short end of the stick in Pakistan?
Pakistan’s banking industry is pushing for reforms which will resolve the bottlenecks the industry faces.
May 25, 2026
FeaturedOptions trading is coming to the PSX
The derivatives market is growing and options can provide another investment opportunity. Just what are they and how do they work?
May 18, 2026
FeaturedDoes Pakistan’s biggest ever IPO make sense for you?
Service Long March Tyres entered the market in 2022 with a ten-year tax free holiday period, and have quickly established a monopoly in a sector that has consistent demand. This is the complete investors guide as it goes public
May 18, 2026
FeaturedThe SECP is looking to bring swing pricing to the mutual fund industry. It could have ripple effects for the stock market
The mechanism looks to impose a penalty on redemptions rather than spreading the cost over all the unitholders. Implementation will be the key challenge
Apr 27, 2026
FeaturedThe banking industry tried to turn a dying textile giant into its debt restructuring poster child. Here’s what happened.
Four years ago, a consortium of banks led by HBL came together to revive rather than rip apart a major textile manufacturing company that owed them money. The numbers say they made a mistake. What can they learn from it?
Apr 20, 2026
FeaturedWahadat Poultry doesn’t want to put all its eggs in one basket
With the IPO just around the corner, can Wahadat Poultry follow Barkat Frisian’s post-IPO success?
Apr 13, 2026
FeaturedCCL Holdings has big plans to turn Mitchell’s around
After acquiring Mitchell’s, the next goal is to build a war chest
Apr 13, 2026