Marketing & Advertising

Eliminate all media upfronts for 2021: Gary Vaynerchuk

Telenor retains Ogilvy as its creative agency in Pakistan, hands boutique agency deal to IAL Saatchi & Saatchi

GroupM names Ali Khan-Bajauri managing director for Maxus in Pakistan

Why digital media agencies are reluctant to join the PBA digital media wing

Ad frauds cost Japan advertisers $38.5m in 1st half of 2020: Spider Labs

Bytedance names Jack of Digital as TikTok reseller in Pakistan

Media buying is the least important strategic capability for CMOs: Gartner survey

JOYY Inc's TikTok like app in Pakistan aims to capture $100m digital advertising market

DoubleVerify expands to India

Despite losing constantly, Lahore Qalandars is gunning to be ‘the’ Pakistani brand, if the PCB will let it

Is Bol TV guilty or only a victim of media politics?

BBDO Pakistan ranked among top five agencies in Asia

Pakistan wins five Cannes Lions in 2019

Take your love to Paris with Shell Pakistan

Pakistan to host 'AdAsia - Asian Advertising Congress' this year

Meiji's brand activation at the Karachi Eat Festival causes storm on social media

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