Opinion

How to apply social proof for customer retention and conversion goals

The catch 22 of working in a male-dominated profession

TikTok is a data collection service pretending to be a social network

Influencer matchmaking AI is not the silver bullet it claims to be

Cognitive Real Estate: The Most Exclusive Properties on the Market

How can influencers evade exploitation from advertisers?

Jo Banain Gai Khain Gai (We will eat what we make)

Do we need a Google financial office in Pakistan?

Three eCommerce ideas gaining mainstream traction in Pakistan

Can online petitions signing bring PayPal to Pakistan?

Inflationary tactics

Budget 2021: Treating online marketplaces as retailers is a disaster waiting to happen

Other People’s Money, the best kind of money

The whitespace in the $2 billion advertising industry of Pakistan

Are you an influencer? Here’s how to avoid being held hostage by advertisers and platforms

Why isn’t the PTA worried about the data of Pakistani citizens being misused?

Putting women at the center of Asia’s pandemic recovery

Pakistan’s ticking pension time bomb

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