When it comes to sports advertising, betting companies mean big money. Should Pakistan cricket cash in?

Last year, Pakistan banned betting websites from advertising, even through surrogates. Now, a reversal may be on the cards. The question is, are we missing out?

For the past five years, the HBL PSL was the PCB’s biggest source of revenue. It no longer is

For the past five years, the HBL PSL has been the main contributor to the PCB’s finances. Last year, the Asia Cup and other international tours also became big earners for the board

Babar Azam is the premier brand ambassador for an English sports manufacturer. Here’s why they don’t and can’t sell in Pakistan

One of the leading sports good manufacturers of the country is locked in a bittersweet quandary

HBL Tekken 8 Women’s Gaming Tournament Crowns Champions

The first-ever Tekken 8 Women's Gaming Tournament, held under the auspices of Konnect by HBL, offered a platform for aspiring and established...

HUM Network awarded broadcasting rights for ICC cricket events in Pakistan for 2024-25

Major events during contract period include Men’s and Women’s ICC T20 World Cup 2024, Men’s Champions Trophy 2025, and ICC Women’s Cricket World Cup 2025 

Can Legends tap Pakistan’s untapped sports potential?

This new stadium in Karachi has unveiled the long ignored potential of commercial sports facilities in Pakistan

This is the fastest growing sport in the world. Can it take root in Pakistan?

Legends Arena in Karachi bet big on introducing padel to Pakistan – and the reaction speaks for itself
PSL-traders

PCB pays Rs 2b in taxes for holding PSL-8

The Pakistan Cricket Board (PCB), during a meeting of the National Assembly Standing Committee on Inter-Provincial Coordination (IPC) on Thursday announced that...

Sethi eyes HBL PSL expansion with two new teams. But where does that leave existing franchises?  

Existing franchises worried about new teams cutting into profits. Sethi claims it will be win-win for all. Says the tournament's future depends on the sale of digital rights. 

With the HBLPSL, all is sorted for the Babar Azams of Pakistan. But what about our Messis?

A case study of what could be the potential of football as a league-sport in Pakistan

In women’s cricket, showing up for the match is a victory in itself

The quality of the competition is high, which means women’s cricket is financially feasible. But the experts say it needs initial injections of investment to work

Where will Pakistan cricket be in 75 years?

It's been a tough year for Pakistan cricket. The team reached the finals of both the Asia Cup and the T20 World...

India won’t play cricket in Pakistan. We don’t need them to

The PCB and cricket fans alike want to see India playing on our shores. But despite being iced out, Pakistan cricket has beaten the odds and thrived

PCB faces serious financial losses after cancelled tours

Years in the making, the PCB had done everything to prepare until the unthinkable happened

How the Pakistan Sports Board failed our Olympians and squandered their money

The PSB has failed in its stated mission and is desperately trying to find a scapegoat.