After P&G’s exit, the aftermath becomes clearer for Gillette Pakistan

Many of today’s millennials have grown up knowing the name Gillette Pakistan. Whether it was the advertising campaign of “Pehla blade karta hai chun, doosra chunn, teesra cha cha cha chein” or the Top Gun inspired ad of fighter jets flying around the air as it was the best a man could get. 

Even seeing the blue handled razor seems to invoke a tinge of nostalgia in a generation that learned to shave with the P&G manufactured product. A brand that has existed since 1986 has gone through some highs and lows throughout its history in Pakistan. With Procter & Gamble deciding to leave the country, it is looking to wind up its operations. One casualty from this decision would be Gillette closing out its manufacturing plant for the second time.

This story is about how Gillette came into existence, how it has performed in the recent past, its decision to manufacture locally failing twice and the formality of its buyback being carried out.