LAHORE: Chinese products are flooding the Pakistani market and outperforming their well-established rivals. One of these brands is TCL Electronics, which has knocked out its competitors to become the market leader in the smart television (TV) segment in Pakistan.
Smart TVs, also called connected TVs (CTV), are traditional televisions with integrated internet, which allow users to stream music and videos, view photos and browse the internet on the television.
Citing data from Growth from Knowledge (GfK), Germany’s largest and world’s fourth-largest market research firm, TCL had announced on Wednesday that it had reached a market share of 17 per cent in terms of sales value of smart TVs for July 2019, which was the highest in the market, putting it in the first spot in the smart televisions segment.
“This comes on the back of results from March 2019, where the company had held a 14.5 per cent share. The performance for July 2019 follows on from the company’s dominating share in the smart TV market in the country where it has consistently been ranked the top player for the past two years, with a market share of more than 32 per cent for the year 2019 to date,” TCL added.
Electronics traders in Lahore’s Abid Market confirmed to Profit that TCL is, in fact, the most sold smart television brand. Though all the brands have a market, when it comes to smart televisions, TCL leaves others behind. And why TCL has the lion’s share in the market, tells a trader, is because of the attractive pricing of its products which puts it in the purchasing range of all sorts of consumers.
Competitive prices are how Chinese products knock others out of the market. But there are other Chinese television brands that TCL has knocked out by providing superior quality and great aftermarket service. “TCL is ahead of even other Chinese brands, even though other brands also have low prices,” a trader told Profit.
“Here’s why it is sold the most: the price is affordable, quality is very good, their after-sale service is very good. They have less warranty though. They have panel warranty of one year and a warranty of parts for one year. But while other brands offer longer warranty periods, we have received complaints of problems in other TV brands but not TCL. And if ever an issue arose and customer launched a complaint, let’s say in the morning, by evening TCL fixed the issue,” a trader summed it up.
TCL Pakistan General Manager Sunny Yang said that Pakistan has always been a key strategic market for TCL in their overall global strategy and they will continue bringing consumers an outstanding television viewing experience.
“We look forward to building on our success and delivering even more premium quality products in televisions as well as our upcoming product lines like air conditioners to consumers here,” TCL Pakistan Marketing Manager Majid Niazi added.
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