FeaturedWhy is GroupM launching INCA in Pakistan?
The largest media investment company is coming for everyone.
Mar 22, 2021
Babar Khan Javed
Babar Khan Javed is a staff reporter covering advertising and marketing beat. He can be reached on [email protected] with details about media, creative, and digital briefs, future projects, management changes, client wins or losses, and everything in between.
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Featured
FeaturedThe legend of Inam Akbar and the truth behind his Midas touch
The story of how one man turned an entire country’s news media industry into his personal playing ground.
Mar 22, 2021
HeadlinesFrench socially distanced cinema concept eyes Pakistan
Conceived pre-pandemic, the concept can be used to bring groups of cinema-goers together in a socially distanced manner
Mar 19, 2021
FeaturedCan you fix the media supply chain in Pakistan?
When the principal expects the agent to deliver the world and keep scraps for himself, the capitalist clawing for survival will undoubtedly strike deals behind the scenes to ensure survival
Mar 14, 2021
FeaturedWhy is the AnyMind Group coming to Pakistan?
Nearing unicorn status, the vertically integrated technology business has set its sights on a market where it has the first-mover advantage in bringing intelligence to publisher monetization
Mar 14, 2021
OpinionWhat the frenzy over Clubhouse reminds us about brand strategy
Mar 7, 2021
FeaturedAre advertisers in Pakistan ready to directly buy out of home inventory?
Careem seems to think so and is working on a self-serve out-of-home campaign management tool, which media executives say will startle the status quo
Mar 7, 2021
Marketing & AdvertisingFinja awards digital media account to Fibonacci
The data-driven performance agency will help the FinTech leader scale in Pakistan
Mar 3, 2021
Featured15 ways white-collar criminals are fleecing advertisers in Pakistan
In the absence of a regulator or client-led consequences what did you expect?
Feb 28, 2021
FeaturedWhy do advertisers in Pakistan ignore LinkedIn?
The monopoly in professional networking has struggled to attract B2B marketers in Pakistan
Feb 20, 2021
FeaturedThe path of least resistance: the rise of whitelabeled e-commerce
Creating the path of least resistance, three Pakistani-owned software as a service (SaaS) companies are taking merchants online with the least complex number of steps
Feb 13, 2021
TechStudy finds artificial intelligence cannot predict decisions
Contemporary methods for predicting consumer choices have been found to be largely inaccurate, worsened by the finding that increasing methodological sophistication only leads to diminishing returns
Feb 6, 2021