Babar Khan Javed is a staff reporter covering advertising and marketing beat. He can be reached on [email protected] with details about media, creative, and digital briefs, future projects, management changes, client wins or losses, and everything in between.
FeaturedAs CPG marketers in Pakistan look to replicate the same old tired formula of a music platform, an Indian company is laying the groundwork for the eSports ecosystem through PepsiCo
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FeaturedA culture which punishes executives from deviating from the status quo is a toxic environment for ideas and experimentation
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TechOn the App Store, TikTok overtook apps created by Google, Facebook, and Zoom as the preferred video-sharing social networking service worldwide, while ranking third on Google Play Store with apps by Facebook and Snap Inc sharing the top five slot
HeadlinesThis will be the first time the Pakistani multinational packaging company will work with a media agency with ties to the Publicis Groupe
HeadlinesThe company graduated from the fifth batch of The Nest I/O
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FeaturedSince the free market has failed to ensure transparency or clamp down on deceptive advertising, perhaps it is time for a regulator or a CCP-oversight trade body to step in and set the terms for social media content creators
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