FeaturedDo publicists in Pakistan need public relations?
Does the public relations industry in Pakistan need to take its own advice and explain to its prospective clients what value it offers them?
Jan 3, 2021
Babar Khan Javed
Babar Khan Javed is a staff reporter covering advertising and marketing beat. He can be reached on [email protected] with details about media, creative, and digital briefs, future projects, management changes, client wins or losses, and everything in between.
125Articles
Share:
Published Work(125 articles)
Featured
FeaturedAre advertisers in Pakistan prepared to break-up with iOS customers in 2021?
Will marketers that have mastered analysis paralysis adapt before the two trillion dollar giant erodes their path to customers?
Dec 26, 2020
HeadlinesLahore IP Tribunal absolves PTC of infringing intellectual property rights
Dec 24, 2020
FeaturedHow much can you make as a social media influencer in Pakistan?
As advertisers grow their media investments in a new generation of brand ambassadors and celebrities, Profit conducted a study to determine just how viable influencer marketing is as a career path in Pakistan
Dec 20, 2020
FeaturedExtinction or integration: how ad agencies can survive in the age of Google and Facebook
As creative services and media management face automation, coupled by the self inflicted wounds of refusing to unite against the tyranny of price slashing advertisers, Profit looks at how the top advertising agencies in the country are fighting for survival and relevance
Dec 13, 2020
TechIntegry raises $1 million pre-seed
The news comes just as the software integration market has heated up due to COVID-19.
Dec 11, 2020
FeaturedHow should the Big Four ad agencies prepare for the $17.5 million Nestlé Pakistan media review?
The largest media review will commence in March 2021 and represents 1% of the Pakistan advertising industry. Profit looks at how the Big Four should prepare.
Dec 5, 2020
HeadlinesInternational magazine publishers deny connection to People and Vogue in Pakistan
Having gotten away with infringing on the intellectual property and trademark of one American media brand, FHM Pakistan Publications is set to repeat itself
Dec 3, 2020
HeadlinesSoul Sisters Pakistan raises CA$46,161 for digital talk show
Nov 30, 2020
FeaturedWhen advertisers knowingly violate intellectual property rights
In the wake of British American Tobacco being accused of violating intellectual property rights of Giraffe Pakistan, without seeking permission nor offering compensation or credit, Profit sought to understand the full extent of the unethical conduct in the advertising industry.
Nov 28, 2020
HeadlinesSensor Tower is launching third Asia office with Japan
Nov 27, 2020
HeadlinesSpider Labs selects Jack of Digital as reseller in Pakistan, Bangladesh, Myanmar
Nov 25, 2020