Babar Khan Javed is a staff reporter covering advertising and marketing beat. He can be reached on [email protected] with details about media, creative, and digital briefs, future projects, management changes, client wins or losses, and everything in between.
FeaturedArmed with two seasoned leaders from Maxus, the year-old influencer marketing platform is already delivering campaigns for MCB, Uber, Nestlé, Stylo, RDX, AkzoNobel, and Carrefour
TechThe mobile food delivery marketplace will select the winning media agency on Monday
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FeaturedDo advertisers and agencies in Pakistan want to be proactive by acquiring first-party data and by testing universal ID solutions, or would they rather be held hostage by Google and Facebook for eternity?
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HeadlinesThe outspoken media futurist spoke at Advertising Week 2020 on the factors, variables, and foundations behind the meteoritic rise of the short-form video-sharing social networking service
TechThe outspoken founder of VaynerMedia urged marketers, particularly those at CPG companies, to limit or eliminate upfront media commitments due to the uncertainty around the ability to supply demand
TechThe WPP owned creative agency has retained the telecommunications business for the fourth year in a row and has demonstrated a track record of creative effectiveness
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