HeadlinesNielsen shutters retail intelligence operations in Pakistan
Oct 1, 2020
Babar Khan Javed
Babar Khan Javed is a staff reporter covering advertising and marketing beat. He can be reached on [email protected] with details about media, creative, and digital briefs, future projects, management changes, client wins or losses, and everything in between.
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Headlines
TechOmnicom Media Group wins $1.4m Zong 4G digital media account
The digital media pitch starred an oddly conversative number of bids, due to a brief that phrased media as a cost instead of an investment, a set of expectations that demonstrably failed to understand the nuances of digital buying, and an unprofitable monthly retainer
Sep 28, 2020
FeaturedReckitt Benckiser initiates $5 million media review for Pakistan
The Anglo-Dutch multinational consumer goods company has only agreed to shortlist media agencies in Pakistan that are owned by an advertising network or are an affiliate of one.
Sep 26, 2020
FeaturedThe perils of cutting advertising budgets during a downturn
Primary and secondary research from consultancies, data analysts, and even academics point to how marketers should have approached advertising during the pandemic to preserve brand equity, in order to compete on value instead of price after the worst is over.
Sep 19, 2020
HeadlinesGroupM names Ali Khan-Bajauri managing director for Maxus in Pakistan
With three decades of marketing experience across Nestle, Mars, Engro, and other reputable CPG companies, GroupM hopes the business growth specialist will help the Maxus grow client acquisition, retention, and profitability
Sep 18, 2020
HeadlinesEstonian recruitment app MeetFrank selects Pakistan as first Asia office
Sep 15, 2020
HeadlinesOmnicom Media Group names Fouad Husain as Pakistan CEO
Sep 14, 2020
FeaturedAs rainfall swept Karachi, banks failed to notify customers about flooded lockers
Customers of at least three banks – Habib Metropolitan, UBL, and Samba – are complaining that banks did not do enough to inform them their valuables had been damaged by monsoon water.
Sep 13, 2020
HeadlinesPEMRA fines Bol News Network for airing defamatory content without evidence
The television channel infuriated PEMRA after repeated requests to adjourn hearings in light of Covid-19 and failed to provide evidence to substantiate the aired programming
Sep 11, 2020
TechWhy digital media agencies are reluctant to join the PBA digital media wing
The Pakistan Broadcasters Association announced the formation of a digital media wing that they claim will represent the business interests of digital publishers, apps, and digital advertising agencies. Advertising agencies are sceptical about the initiative.
Sep 5, 2020
World Business NewsAd frauds cost Japan advertisers $38.5m in 1st half of 2020: Spider Labs
Sep 4, 2020
TechZ2C-backed universal checkout solution bSecure enters beta
The universal checkout solution aims to help online merchants and digital publishers increase the checkout conversion rate by simplifying the checkout process
Sep 2, 2020