TechKubient goes public on Nasdaq
The digital advertising cloud-based infrastructure solution provider announced its IPO this week and will be joining the Nasdaq technology community as a public company
Aug 14, 2020
Babar Khan Javed
Babar Khan Javed is a staff reporter covering advertising and marketing beat. He can be reached on [email protected] with details about media, creative, and digital briefs, future projects, management changes, client wins or losses, and everything in between.
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HeadlinesConsumers are looking for reassurance from brands: Kantar study
Aug 13, 2020
HeadlinesChina total ad spending will decrease by 2.8pc by 2020: GroupM
Aug 11, 2020
FeaturedInside the stealth online grocery distribution unit by Unilever Pakistan
Having experimented with online marketplaces and e-tailers for a number of years and seen the growth of e-commerce, including the growing pains for doing so, Unilever Pakistan has set aside a $1 million investment to launch its own owned e-commerce site for all its products, across the B2B and B2C product portfolio. Profit has the exclusive.
Aug 8, 2020
HeadlinesAmazon officially enters Pakistan with web services
Aug 7, 2020
TechGoogle cost per click falls 22pc in 2nd quarter of 2020: reports
Aug 7, 2020
HeadlinesInfo ministry appoints Imran Ghazali to lead digital media wing
A seasoned media agency executive with industry expertise in digital content has been appointed the leader of digital media wing under the Ministry of Information and Broadcasting
Aug 3, 2020
FeaturedByteDance pulls TikTok representation from InMobi in Pakistan
Effective immediately, ByteDance has asked InMobi to pause all B2B selling for TikTok in Pakistan, leaving advertisers stranded after finally getting approvals to do so.
Aug 1, 2020
FeaturedDesign thinking has come to Corporate Pakistan. What does that mean?
A management problem solving framework that has been developed out of industrial engineering, design thinking promises to help companies address their customers – and management’s – root problems rather than just symptoms. But does it work? And will Pakistani companies learn how to use it?
Aug 1, 2020
HeadlinesAsia Pacific app publishers lost $945m in first quarter of 2020 due to app install fraud
Jul 29, 2020
HeadlinesConsent management platforms have peaked expectations: Gartner
Jul 28, 2020
FeaturedWhy are advertisers in Pakistan experimenting with influencer marketing?
With influencer marketing, primarily through Instagram, capturing a significant portion of online advertising spending in Pakistan, Profit takes a peak behind the curtain
Jul 26, 2020