Babar Khan Javed is a staff reporter covering advertising and marketing beat. He can be reached on [email protected] with details about media, creative, and digital briefs, future projects, management changes, client wins or losses, and everything in between.
TechDigital advertising products under the video-sharing social networking service will now be sold by Jack of Digital in Pakistan, consisting of reservation ads, the branded hashtag challenge, auction ads, and more
FeaturedA forecast by the largest WPP media agency suggests that by 2023, 49% of total advertising spending in Pakistan will be on digital, the buying function of which is natural to in-house auction-based models which undo buying at scale
Headlines
World Business News
FeaturedThe leading professional services network wants executives to understand the potential long-term impact on retail food and grocery, including sustained category changes and permanent shifts in consumer behavior. Profit spoke with a category leader that is ahead of consultants.
Headlines
Headlines
Headlines
Headlines
FeaturedDue to brand safety concerns, advertisers in Pakistan are working directly with TikTok content creators instead of working with the Bytedance platform. Profit investigates why.
TechNetflix comprised 34pc of users' total streaming time, nearly double that of YouTube and thrice as large as Hulu, according to the Q2 2020 Total Audience Report from Nielsen
HeadlinesTwo affiliates of Publicis have made the shortlist and are up against a WPP creative agency which is the incumbent