TechKantar research agency wants Pakistan's advertisers to invest in influencers, omnichannel
Jul 25, 2020
Babar Khan Javed
Babar Khan Javed is a staff reporter covering advertising and marketing beat. He can be reached on [email protected] with details about media, creative, and digital briefs, future projects, management changes, client wins or losses, and everything in between.
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TechUnilever admits Munchies is a joint venture and will appoint a dedicated CEO soon
Less than two weeks after Profit reported that Munchies is a joint venture of Unilever and VentureDive, the CPG leader and the technology consultancy both admitted to the assertion in a webinar with The Nest I/O, including confirming multiple speculations in the original report
Jul 23, 2020
FeaturedSurvive or Thrive - how CPG companies adapted to C19 lockdown
After the C19 lockdown went into place across Pakistan - including KLI - businesses that depended on brick & mortar locations as a footfall and revenue source had to make a decision - adapt or die? Profit spoke to seven leaders in the CPG space to understand what they did to survive or thrive.
Jul 18, 2020
TechZoom overpowers Google and Facebook with worldwide app downloads
Across App Store and Google Play, Zoom overtook apps created by Google, Facebook and Bytedance as the preferred platform for teleconferencing, telecommuting, distance education and social relations
Jul 18, 2020
TechJOYY Inc's TikTok like app in Pakistan aims to capture $100m digital advertising market
Jul 17, 2020
TechPakistani InfoSec researchers to debut at DEFCON Hacking Conference
Two top-ranked ethical hackers from Pakistan have been invited to speak at the world's largest hacker convention
Jul 16, 2020
World Business NewsDoubleVerify expands to India
The global advertising technology company is going after the measurement, data, and analytics component of India's growing digital advertising market
Jul 16, 2020
TechGoogle faces off against the Joker malware and loses again
Jul 15, 2020
FeaturedThe law of unintended consequences: when GDPR increased Google's market concentration
The digital privacy legislation that was meant to afford user protections in the digital sphere is believed to have played a central role in growing the monopolistic hold of Google on the advertising ecosystem, argues a new paper from Geradin Partners
Jul 11, 2020
FeaturedInside the secret $1.5 million stealth direct-to-consumer startup from Unilever Pakistan
Why would one of the largest consumer goods companies try to pivot towards a hinterto untried-in-Pakistan strategy?
Jul 11, 2020
FeaturedSurvive or Thrive - how eCommerce reacted to C19 lockdown
After the pandemic-induced lockdown, online marketplaces and e-tailers braced themselves in a spike in demand following the temporary removal of international modern trade (IMT) and local modern trade (LMT) from the equation. They had to make a decision: adapt or die?
Jul 5, 2020
FeaturedCovid finally got Pakistanis to spend on fashion online… but businesses were caught off-guard
After the pandemic-induced lockdown, apparel businesses that depended on brick and mortar locations as a footfall and revenue source had to make a decision: adapt or die? Most chose to shift online, with serious teething problems in the transition.
Jun 28, 2020