FeaturedWhat is Tania Aidrus’ Dbank up to now?
Mar 3, 2025
Nisma Riaz
Nisma Riaz is a business journalist at Profit. She covers tech, retail and marketing and can be reached at [email protected] or https://twitter.com/nisma_riaz
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FeaturedThe economics of skimpy clothes in Pakistan
The target audience of Landa bazaars is evolving, thanks to culturally deviant consumer demands that the formal sector fails to fulfill
Feb 17, 2025
FeaturedAre matchmaking events disrupting the rishta aunty business?
The commoditization of matchmaking is not a novel concept but it might be finally on its way to be a formal business sector
Feb 3, 2025
FeaturedIn Pakistan’s high-end hairstyling business, a not-so-new player makes a move
For 16 years, the Lebanese hairstylist Michael Kanaan has been running a small, secretive, super-selective, luxury salon. Why is he expanding to Lahore now?
Jan 27, 2025
FeaturedHow Butterfly stayed in business and beat back P&G’s Always
In 2018, Always was the premier feminine hygiene product in Pakistan’s retail market. In only a few years, Butterfly has taken away a chunk of their market share. What happens next?
Jan 13, 2025
FeaturedDavaam, the refill station startup, has a $120,000 grant from the World Bank. What are they using it for?
Davaam’s whole thing is sustainability. Their immediate plan is to reduce plastic waste and fight period poverty
Oct 28, 2024
FeaturedVisa's She's Next Programme is driving digital change in Pakistan
How five women are rewiring Pakistan's business landscape
Oct 21, 2024
FeaturedThe TikTok economy
From a platform to dance on to a platform to grow one’s business on, the Chinese social media company has rapidly gained share as one of the biggest places for Pakistani small business owners to market their products and services
Oct 21, 2024
FeaturedCan Retailo's SaaS gamble pay off?
From logistics woes to a SaaS dream, will Retailo finally find its footing?
Oct 14, 2024
FeaturedCocomo has a big chunk in Pakistan’s biscuit market despite not quite being a biscuit. What happens now that it is also becoming a cereal?
In a classic case of consumer driven innovation, Bisconni has responded to demands and launched its new Cocomo cereal. What could this mean for Ismail Industries?
Oct 7, 2024
FeaturedPakistan’s Catch-22 situation with the IMF Bailout
Does Pakistan possess the capacity to meet the IMF’s conditions?
Sep 16, 2024
FeaturedCompetition in the dishwashing segment remains non-existent. How did Lemon Max manage it?
Despite a challenge from Unilever, Colgate-Palmolive’s Max Bar dominates the dishwashing market, taking 68.3% of the market share.
Sep 9, 2024