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Can Pakistan’s rising corp of investment influencers do the trick?

The data cannot be clearer. There is no better place for the average, salaried, Pakistani to invest than the stock market. Awareness, however, remains elusive. Some young Pakistanis want to change that

Zain Naeem

Zain Naeem

September 29, 2025

17 min read
Can Pakistan’s rising corp of investment influencers do the trick?

Abdul Rehman Najam appears to be exceedingly normal. He is 33 years old, a clean dresser, and affable. He does not have a natural presence on camera, but he has learned how to look directly at the lens and speak in a slow and deliberate manner. His tenor is always steady. 

He is what you would call a “finance bro” — which means he is young, educated, smart, works in the world of finance and loves to talk about it. The term finance bro is a loaded one. It comes with cultural implications. Most people see them as loud, obnoxious, and confusing. The use of jargon, aggressive attitude, and cockiness is often associated with these young men. Their club exists because they know the secrets of the world. They know how money works and other lesser mortals working in unworldly professions such as marketing, medicine, education, HR (what to speak of the scoundrels of the press) simply have not achieved their level of enlightenment. 

The exclusivity keeps the illusion. That is the magic trick. But as Abdul Rehman Najam knows, it isn’t particularly difficult to get an understanding of how the markets work.

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Zain Naeem
Zain Naeem

Zain is a business journalist at Profit, and can be reached at [email protected]

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