Profit

January 26, 2026

Fast Cables believes in the adage that if you build it, they will come

The company has big expectations from the future after laying down the ground work

Zain Naeem

Zain Naeem

January 26, 2026

Fast Cables believes in the adage that if you build it, they will come

When the bidding for Pakistan International Airline was being carried out on the 23rd of December 2025, the ripple effects of this privatization were expected to go far wider into the economy as a whole. The bidding was the last step in setting the price of the privatization but this was going to set off a beginning of a process that would see many such transactions taking place in the future. There was an air of anticipation in the banquet hall at the plush hotel where the Arif Habib Consortium was able to win the bidding war. 

At a distance of 300 kilometers, a similar sense of anticipation was being seen on the factory floors and conference rooms of Fast Cables which was putting the finishing touches on their recently established production unit. A process that started nearly two years ago was reaching completion and Fast was opening up its doors to the new reality. A reality that they had worked hard for and which would finally come to bear fruit in the near future. This is the story of how Fast Cables laid down the ground work and established a launch pad to blast off into the future. The literal realization of its tag line “Taaroun sai Sitaaroun tak”.

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Zain Naeem
Zain Naeem

Zain is a business journalist at Profit, and can be reached at [email protected]

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