Revora raises $2m seed round to fuel Saudi expansion and AI commerce push

Revora, an AI-powered e-commerce technology company co-founded by Pakistani entrepreneur Daniyal Baig, has secured $2 million in seed funding as it looks to accelerate growth in Saudi Arabia and strengthen its position in the rapidly evolving AI commerce market.

The fundraising comes as the startup undergoes a strategic transformation, rebranding from MyAlice and expanding beyond its origins as a conversational commerce platform to become an AI operating system designed for online merchants.

The seed round was co-led by i2i Ventures and Oraseya Capital, while Anchorless Bangladesh, Conjunction Capital, F6 Ventures, Hi2 Global and Orbit Startups also participated. The investor group further included strategic angel investors such as Salman Butt, co-founder of Salla, along with operators from Bolt, Mubadala and EY.

A significant portion of the newly raised capital will be directed towards Saudi Arabia, which the company identifies as its largest and fastest-growing market. The funding will also support continued product development as Revora seeks to expand its capabilities and regional reach.

The company, which currently operates in more than 21 countries, said its revenue has grown tenfold since it shifted its focus towards Saudi Arabia and the broader Gulf Cooperation Council (GCC) region in late 2024. Management now plans to deepen its presence across the Middle East, betting on growing demand for AI-enabled commerce infrastructure.

Founded by Baig and Bangladesh-born operations specialist Shuvo Rahman, Revora has positioned itself as a customer engagement and AI operating platform that helps e-commerce businesses manage customer interactions, automate support functions and drive sales through AI agents.

The platform also converts merchants’ product catalogues into structured datasets, allowing products to be more effectively discovered, recommended and purchased through AI-powered systems.

According to the company, merchants using its AI-led sales and campaign tools have recorded revenue gains of between 15% and 20%, which it cites as evidence of the platform’s commercial impact.

“AI is changing how people buy, not just how companies sell,” said Rahman. “We’re building Revora on one bet: that the businesses winning the next decade are the ones an AI can understand, represent, and sell for.”

Baig said the company’s primary focus remains customer outcomes rather than fundraising activity.

“The signal that matters most to us isn’t the funding. It’s that merchants using Revora are generating real revenue from it. That’s the metric we’re obsessed with, and the one we are building for,” he said.

The founders bring complementary experience to the venture. Baig spent more than 12 years in senior leadership positions across the MENA region in media and fintech, most recently serving as Chief Operating Officer of Forbes Middle East, while Rahman leads product and operational development.

Investors backing the round said Revora has demonstrated an ability to translate artificial intelligence into measurable business outcomes. Kalsoom Lakhani, co-founder and general partner at i2i Ventures, described the company as a business delivering tangible value rather than chasing AI hype, while Anchorless Bangladesh’s Rahat Ahmed and Oraseya Capital’s Omar Khan highlighted the startup’s regional relevance and potential to improve merchant performance through AI-driven solutions.