From Tashkent to Karachi: What does Uzbekistan’s billion dollar tech giant Uzum want in Pakistan?

Uzum has a clear playbook that brought them great success in Uzbekistan: by positioning themselves at the intersection where eCommerce and fintech meet. Could they pull it off in Pakistan too?

At the beginning of this February, a delegation of top executives from Uzum, the Uzbekistani eCommerce and fintech powerhouse, landed in Lahore. Within Lahore’s tech sector scene, the arrival from Tashkent had caused quite the stir, as some of Pakistan’s biggest players in logistics, fintech, and eCommerce lined up for meetings. 

 

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Taimoor Hassan
Taimoor Hassan
The author is a staff member and can be reached at [email protected]

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