FeaturedMuch ado about Matcha
Amidst a global shortage of matcha, Pakistanis have developed a new found taste for it
Jul 28, 2025
Nisma Riaz
Nisma Riaz is a business journalist at Profit. She covers tech, retail and marketing and can be reached at [email protected] or https://twitter.com/nisma_riaz
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FeaturedWill Pakistani shoppers return to Daraz as Temu's tax-induced price surge backfires?
New e-commerce taxation policies are reshaping Pakistan's digital marketplace, with consumers abandoning Chinese platform Temu
Jul 21, 2025
FeaturedAlways the pitch deck, never the unicorn
Pakistan may have carved out some space for itself in the global tech landscape, but what is stopping it from realising its full potential?
Jul 7, 2025
FeaturedFarewell, Careem Pakistan
The ride-hailing giant was an early innovator in Pakistan, and made the country one of its core markets. Now, Pakistan is just a back office for the company. How did the company cede so much market share to its newer competitors?
Jun 23, 2025
FeaturedHow big is the rave business in Pakistan?
Is Pakistan sleeping on a multi million dollar economic opportunity by restricting electronic music to the periphery of its music industry?
Jun 9, 2025
FeaturedBrandon Timinisky’s new venture Zar raises $7M to bring stablecoins to local shops worldwide
Can this new startup help Pakistan’s dollar dilemma?
Jun 2, 2025
FeaturedPakistan’s solar revolution: the paradox of too much supply
Pakistan’s electricity sector is at a paradoxical juncture, with expanded generation capacity and deepening financial crisis
May 19, 2025
FeaturedWhy Pakistan’s Rs16 billion cheese market is expected to double in the next five years
A few small home-based cheese manufacturers are introducing fresh, authentic cheese to the Pakistani market. Will they be able to compete with international brands and local FMCG giants?
May 13, 2025
FeaturedMigration, money and the making of Pakistan’s remittance economy
How economic downturn is fueling both emigration from Pakistan and the subsequent inflow of remittances
Apr 28, 2025
FeaturedIn Padel, Pakistanis might find a different kind of sports investment
As popular as padel may be, can the sport become a televised national phenomenon that halts the country in its tracks on a match day?
Apr 21, 2025
FeaturedIs It Still a Good Time to Open a Padel Court?
Despite the rising number of padel courts opening around the country, it may be a while before the supply of courts outruns the demand
Apr 7, 2025
FeaturedThree pivots later, how will agritech startup Tazah deal with the international e-commerce business?
Tazah’s $6.5m preseed funding is fueling a strategic third pivot from agritech to cross-border e-commerce
Mar 10, 2025