Is It Still a Good Time to Open a Padel Court?
Despite the rising number of padel courts opening around the country, it may be a while before the supply of courts outruns the demand
Two years ago, the rhythm of urban leisure was predictable and comfortable. After long work days or during slow weekends, the routine was familiar: returning home, shedding the day's fatigue, and settling into your sofas or at the nearest chai dhaba.
Today, that landscape has dramatically shifted. The city pulses with a new energy, where every spare moment is now a potential opportunity to play padel. Dinner is no longer a leisurely affair, but a rushed prelude to padel bookings. Conversations have transformed from idle chat to passionate discussions about court availability, playing techniques, and the next tournament. Where once we sought comfort, we now chase the adrenaline of a fast-paced game, our social calendars revolving around the unmistakable bounce of a padel ball.
When padel first arrived in Pakistan, it was an exciting novelty, drawing fitness enthusiasts, former tennis and squash players, and social sports fans alike. Fast forward a year, and the market has transformed into a high-growth industry with investors pouring in money, courts appearing in every major city, and competition reaching new heights. But within this rapid expansion, hides a critical question: is it still a profitable business to open a padel court today?
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Nisma Riaz is a business journalist at Profit. She covers tech, retail and marketing and can be reached at [email protected] or https://twitter.com/nisma_riaz
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