Amazon’s dominance hasn’t knelt a death-blow to retail stores

So far this year, the S&P 500 retail index is up 20 percent but only half of its 29 components have had a positive price return

NEW YORK: Just in time for the Black Friday kick-off to holiday season shopping, stock market investors have been handed tools to bet on the decline of brick-and-mortar retail.

As of Friday, these tools were not yet for sale on Amazon.

An exchange-traded fund launched Thursday allows investors to bet on the decline of traditional retail and a second one doubles down by betting at the same time on the rise to supremacy of online sales.

The Decline of Retail Stores ETF and the Long Online Short Stores ETF are self-explanatory. The main index they track inversely, the equal-weighted Solactive-ProShares Bricks and Mortar Retail Store Index, is composed of 64 retailers including Barnes & Noble, Sears, Office Depot, Macy’s and Walmart, which have chains of physical stores as well as online presence.

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They are not the only or the first planning for a decimation of the retail sector at the hands of Amazon and other online retailers. Research firm Bespoke introduced its Death by Amazon Index, currently with 54 components, in 2012.

The trend to online shopping is not new, but with online taking only a fraction of all retail sales, the ETFs expect to capitalize on the long-term trend.

So far this year, the S&P 500 retail index is up 20 percent but only half of its 29 components have had a positive price return. Amazon, up over 50 percent this year at $1,129.88, has alone added $192 billion in market capitalization in 2017. The full index has gained roughly $230 billion.


Reports of the death of brick and mortar retail could be mildly exaggerated, however.

Retail and food service sales in the United States during the first three quarters of 2017 totaled $4.78 trillion, with the $484.4 billion in September a monthly record high, according to U.S. government data.

About 164 million Americans plan to shop in the coming Thanksgiving weekend, including on Black Friday and Cyber Monday, according to the National Retail Federation.

Results from this week show the battle for consumers is far from lost at physical stores. Walmart, for instance, said third-quarter U.S. sales growth online and in-store was the strongest since 2009.

A combination of online presence and easy access for consumers known as ‘click and mortar’ will allow some names to survive by letting their customers browse all their options online while offering the convenience of a quick pickup of the product on their drive home.

Shares of Walmart touched a record high on Friday, as did those of Home Depot, which earlier in the week raised its full-year profit and sales forecasts.

They are one of two kinds of retailers that analysts said would be better able to weather the online retail storm. Size will matter, and with more than 5,000 U.S. stores at Walmart and over 2,200 Home Depots in North America, their distribution network will be a key lifeline.

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