Logistics company Trax lays off employees as costs rise, volumes dip

About 50 employees laid off in a day and more layoffs to come as departments asked to rationalise workforce by 50%

Logistics startup Trax laid off about 50 employees on Friday, with more layoffs on the cards as the logistics company rationalises its operations to adjust to the macroeconomic impact which has decreased order volumes and increased costs. 

Furthermore, Asad Abdullah, the chairman, cofounder and sponsor of Trax, has taken over reins as the CEO of the company, a position he says he has assumed informally and temporarily to steer the company out of the current downturn. The longtime CEO of the company, Muhammad Hassan Khan, who had been at the helm since 2017, is unofficially holding the position of chief operating officer (COO) for now.

According to a source, the company laid off about 50 employees on Friday. Each department of the company has been ordered to slash the workforce by 50% so layoffs in big numbers are anticipated in the coming days. 

Asad Abdullah told Profit that only some departments are being rationalised by 50%. On the whole, the eventual impact would be about 15-20% of employees that would be laid off from the company. 

Trax is estimated to be employing 1,500-2,000 people including riders. According to its Linkedin page, Trax company size is 1,000-5,000 employees. 

Explaining the rationale for the readjustment in the business including the layoffs and the chairman himself now steering the company, Asad Abdullah told Profit that order volumes of customers they serve for deliveries have dipped because of inflation and a funding crunch in the venture capital space. 

The venture capital-funded eCommerce startups use services such as Trax for their deliveries. Though Trax provides services such as warehousing, document deliveries, and packing and moving, the bulk of its volumes come from eCommerce deliveries.  

Trax’s own costs have increased because of the increase in fuel prices on which, being a logistics company, it is heavily reliant.   

“We planned and organised our entire infrastructure for growth and that has ceased,” Asad tells Profit, explaining the need for readjustment in business operations. 

The laid-off employees will be paid one month’s salary, according to the source. Hassan tells us that employees would be compensated as per their employment contracts. 

Founded in 2014, Trax is among the pioneers of eCommerce deliveries commanding an 11% market share overall in the logistics space, according to the BlueEx Information Memorandum (IM) published ahead of their Growth Enterprise Market (GEM) Board listing on the Pakistan Stock Exchange in December last year. 

According to the BlueEx IM, the market share of bigwigs TCS and Leopards was 25% and 12% respectively. Trax’s competition now includes venture capital-funded startups PostEx, Rider, and Swyft Logistics. 

PostEx has announced closing $8.6 million in seed funding this year, whereas Rider has announced a $5.4 million seed raise. Swyft, on the other hand, is in the process of raising a funding round. 

Trax has never announced raising venture capital funding. Asad tells Profit that they have built Trax on normal business fundamentals, not reliant on venture capital funding. 


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Taimoor Hassan
Taimoor Hassan
The author is a staff member and can be reached at [email protected]


    • Much like Airlift, Trax looks to be going down and thats sad for all stakeholders.
      Both companies employed similiar policies of growth and invested heavily to penetrate into markets
      Sadly, rising costs and decreased demand have both aided to airlifts downfall with trax following up.
      Future of startups looks bleak.

  1. The biggest company for e-commerce deliveries Call Courier not even mentioned, @Taimoor you need to work before publishing.

  2. Recently used their services and experienced worst service quality. I wondered how they managed to survive in today’s cut throat competition environment. Though sad yet their going down must have been a very much anticipated event.

  3. It’s amazing to pay a quick visit this website and reading the views of all colleagues
    on the topic of this piece of writing, while I am also eager of getting familiarity.

  4. I am Majid Aziz Marketing Management from HARVARD SCHOOL OF BUSINESS USA back in 2006, before next step if you want to boost up your logistics field is so easy still you can and I will easily do it , it’s open forum table talk and I make sure if I unable to boost your company I Pay back my efforts payment dear CEO logistics is going ahead of imaginations so reconcile it, I leave on to you even I dont know what’s the revenue remaining but above statement seems to be open forum business boosting challenge it’s not small thing
    Rest your choice and decision
    Majid Aziz
    Presently living in Islamabad Pakistan
    Contact on mail please if you agree

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