Symmetry Group Limited, a leading player in digital technology and experiences, has been selected to enhance the digital presence of ONIC, a digital telecommunications brand operating in Pakistan. The collaboration aims to leverage Symmetry Group’s expertise to redefine ONIC’s digital identity and operations.
According to a PSX filing on Wednesday, ONIC is a joint initiative by Circles Life Singapore and e& (Etisalat) UAE, functioning as a digital brand of Pak Telecom Mobile Limited (Ufone). The venture combines Circles Life’s specialization in telco digital transformation with e&’s reputation as a prominent telecommunications provider in the MENAP region. Together, they launched ONIC as an innovative solution for empowering Mobile Network Operators (MNOs) to introduce digital telco brands.
Symmetry Group brings a diverse portfolio to the table, including expertise in digital strategy, transformation, artificial intelligence, digital commerce, data science, mobility solutions, retail research, and interactive marketing. This partnership is expected to establish ONIC as a formidable player in Pakistan’s burgeoning digital telecommunications space.
The announcement was made in a notification to the Pakistan Stock Exchange (PSX), underscoring the strategic importance of the collaboration.
