Advertising

The legend of Inam Akbar and the truth behind his Midas touch

Packages Ltd awards $1.5m media account to Brainchild Communications Pakistan

Bytedance names Shuttlerock creative partner for TikTok

74pc of digital video ad spending in APAC is through mobile: PubMatic

Demand for volume makes Southeast Asia susceptible to ad fraud: AppsFlyer

Only 37pc of eCommerce professionals optimise product detail pages: GroupM

Telenor Pakistan shortlists three creative agencies

Consumers are looking for reassurance from brands: Kantar study

China total ad spending will decrease by 2.8pc by 2020: GroupM

Google cost per click falls 22pc in 2nd quarter of 2020: reports

Asia Pacific app publishers lost $945m in first quarter of 2020 due to app install fraud

Consent management platforms have peaked expectations: Gartner

Why are advertisers in Pakistan experimenting with influencer marketing?

Survive or Thrive - how CPG companies adapted to C19 lockdown

The law of unintended consequences: when GDPR increased Google's market concentration

Online ad growth seen slowing in 2021 to levels since dotcom bubble burst

State Life Insurance endorses education for boys, marriage for girls

The next phase of the milk wars

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